-
The Hidden Lesson of Operation Analysis
There is never a dull moment when working in the multifamily industry. Many years ago, my first job right out of college was for a property management company who managed about 1,000 doors.
-
How Can Data Help Save Cracker Barrel?
When I moved to America in the Spring of 2002, the very first sit-down restaurant I visited was Cracker Barrel. The food was fantastic. But it was the experience that was remarkable. That night, when the manager heard it was my first ti…
-
Frequentist vs Bayesian A/B Testing Thinking
Every business decision is a gamble—some just have higher stakes than others. Personally, I tend to be decisive and rarely get lost in "what ifs." Now, in business, the infinite possibilities are always screaming for attention.
-
The Last Mile Problem in Data Science Communication
The crowded conference room, filled with dark suits, looked at me blankly. Somewhere along the way, I had lost my audience. It was not until I went back a slide that I was able to pinpoint the culprit.
-
The Rise of Vibe Coding: Why is AI Changing How We Work?
I'm an lifelong learner. I love to delve into new things. I'm captivated by knowledge. That is part of the reason why I became fascinated with data. It has not always been that way. Once upon a time, I had no desire to learn anything.
About
I am a veteran. I spent years in intelligence analysis, where being confidently wrong carried a cost, and that is where I learned to separate what evidence shows from what it suggests. I have a master's in journalism and communications, and I am finishing a doctorate in data science on how findings get communicated. I work in English and Portuguese.