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Frequentist vs Bayesian A/B Testing Thinking
Every business decision is a gamble—some just have higher stakes than others. Personally, I tend to be decisive and rarely get lost in "what ifs." Now, in business, the infinite possibilities are always screaming for attention.
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The Last Mile Problem in Data Science Communication
The crowded conference room, filled with dark suits, looked at me blankly. Somewhere along the way, I had lost my audience. It was not until I went back a slide that I was able to pinpoint the culprit.
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The Rise of Vibe Coding: Why is AI Changing How We Work?
I'm an lifelong learner. I love to delve into new things. I'm captivated by knowledge. That is part of the reason why I became fascinated with data. It has not always been that way. Once upon a time, I had no desire to learn anything.
About
I am a veteran. I spent years in intelligence analysis, where being confidently wrong carried a cost, and that is where I learned to separate what evidence shows from what it suggests. I have a master's in journalism and communications, and I am finishing a doctorate in data science on how findings get communicated. I work in English and Portuguese.