01 / Sergio Fetter

Reporting, aggregated. Dashboards, automated. Decisions, sharper.

I take operational reporting nobody opens and turn it into live tools teams actually use. Across industries.

↓  see selected work

02 / Selected work

Things I’ve built.

Each replaced a stack of spreadsheets with a tool the team actually opens. All in production.

03 / What I do

Three things, done seriously.

  1. 01.

    Aggregate.

    I connect messy operational data — APIs, spreadsheets, exports, half-broken integrations — into one queryable place. The unglamorous foundation everything else depends on.

  2. 02.

    Visualize.

    I build the dashboards your team actually opens. Not 200-tab Excel files. Not Tableau exports that break every quarter. Real tools, fit to the actual work being done.

  3. 03.

    Automate.

    I replace the weekly “let me pull that report” ritual with something that just runs — refreshes on its own, flags what matters, stays out of the way otherwise.

04 / Latest

Writing and reading, in one stream.

Longer essays alongside short reactions to whatever I’m reading. The mix is the point.

05 / About & connect

A little about me.

I’m Sergio. I’ve spent the last decade building data tools for operations teams — bridges between the spreadsheets no one trusts and the answers everyone needs by Monday.

The difference between a useful dashboard and a beautiful one is whether anyone actually opens it on Monday morning.

If you’ve got reporting that needs to grow up, a dashboard that needs to actually exist, or a pile of data nobody has the time to make sense of — let’s talk.

fetter@zoho.com schedule a call →

Sergio Fetter
Sergio Fetter Independent · Available for engagements